Clik here to view.
Start with Clarity
Whether setting out to improve part of an existing business or launching a new business within a company, starting with a strong level of clarity of where we’re aiming is important in setting...
View ArticleClik here to view.
3 Simple Tactics to Drive Employee Engagement Around Ideas
We often hear the question “What can I do to get my employees to contribute business-building ideas?” Often, this question is from leaders who, in an earnest quest for ideas, have tried the...
View ArticleClik here to view.
Three New Ideas for How Often to Do Ideation
Most companies we work with tend to take on a BIG ideation workshop every 12-18 months. Their intentions are good. They want to fill up a 5-7 year master plan with consumer relevant ideas for...
View ArticleClik here to view.
Creating a Community of Collisions That Leads to Innovation
We were recently inspired by a talk we heard Zappos’ CEO Tony Hsieh give at an event at Procter & Gamble. He talked about, among lots of other things, the transformation he is passionately driving...
View ArticleClik here to view.
5 Signs You Need a New Brand Architecture
At the heart of it, Brand Architecture is a strategic, clearly documented organization of the brand’s current and future portfolio of offerings with the intent of driving clear, simple choices for the...
View ArticleClik here to view.
What Corporate Line-Extenders Can Learn from Evernote
We recently ran across a write up of Evernote’s “5% problem”. This tale of an entrepreneurial venture is a nice analog for existing brands from established companies. Evernote is a prime example of a...
View ArticleClik here to view.
4 Faster Ways to Turn Insights Into Action
We’ve already written on the topic of insights becoming commodities. And, another wrinkle in the way that many teams work with insights is in an almost obsessive focus on “deployment.” In our...
View ArticleClik here to view.
From Kickstarter to Shark Tank: What Corporates Can Learn from Mensch on a Bench
In December of 2014, Neal Hoffman walked onto the infamously brutal Shark Tank stage and pitched an idea for investment that he had been working on for almost two years: Mensch on a Bench, the Jewish...
View ArticleClik here to view.
Food for Thought, February Edition
We love our collaborative culture here at The Garage Group; we’re constantly swapping interesting articles, events and other snippets from around the Internet that are relevant to our mission and...
View ArticleClik here to view.
6 Innovation Tips from The Google Ventures Team
When we heard that Jake Knapp, John Zeratsky and Braden Kowitz (the guys from Google Ventures) wrote a book on innovation, we knew we had to get our hands on it immediately. And, it didn’t disappoint....
View Article